NC STATE
As a Student Media Editor for NC State University Communications and Marketing department, I lead innovative content strategies to engage a diverse audience, ensuring that every piece of content reflects the university's brand identity and goals.
NC State
YouTube:
Tune into NC State’s YouTube video, 'NC State Students Answer Your Most-Searched Questions,' where we share valuable advice for prospective students from upperclassmen.
University Message
I collaborated with videographers and marketers to help create an impactful institutional message for University Advancement’s Education Day.
Student Editor Role:
Led three teams of creators, overseeing video production and development of content aligned with NC State’s brand identity.
Created content for one of Higher Ed’s Top-10 Instagram accounts.
Engaged a diverse audience of 1.1M followers through tailored strategies for hub partner channels, including Alumni Engagement, Undergraduate Admissions, and multiple colleges.
Collaborated with marketing coordinators on ad campaigns and pitched content ideas, resulting in publications on official NC State platforms.
Analyzed social media engagement metrics, using data-driven insights to optimize content strategies and increase reach.
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A stop motion video of an envelope bursting with messages that express just how much we value and care for our students.
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Run with the pack for NC State’s Krispy Kreme Run Challenge.
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Returning to the elementary basics, learning what NC State offers from A to Z.
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Incoming students share their excitement about move-in day and the upcoming semester.
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A video of NC State students getting ready to head back for the 2025 spring semester. It will capture various “GRWM” moments. ending together as one pack.
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A reel capturing students' spring break plans and how they plan to unwind.
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The 'Think and Do' series invites students to participate in a fun, engaging truth or dare session.
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Highlighting three outdoor activities in Raleigh for students to explore near campus, raising awareness of the city's offerings.
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Students share what they’re most excited about this semester, from classes to campus events.
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A Thanksgiving reel featuring students reflecting on what they're thankful for this year.
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Students discuss their study routines, go-to spots, and what they’re looking forward to after finals.
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A reel interviewing campus organizations about their missions, events, and what makes their clubs unique.
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Students discuss how they take care of their mental health, promoting wellness for the DASA account.
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A March Madness-themed edit where a character gets dress up in school spirited attire to promote Wolfpack Outfitters.
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Pre-finals giveaway reel focused on promoting kindness and gifting students to boost campus morale.
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Advocating for mental health through drop-in spaces and activities designed to encourage student engagement
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Showcasing three ways students and alumni can participate in the university’s Day of Giving event.
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Sharing kindness on Valentine’s Day by passing out thoughtful gifts and encouraging words to students.
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A social campaign to promote local activities around NC State and advise students fun things they can do during the winter season.
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NC states North Carolina's version of the trend "I almost forgot the whole point.
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NC State's "Think or Do," a version of Truth or Dare for NC State students, provides different perspectives and lighthearted moments.
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A trivia and fundraising activity for students for NC State Day of Giving 2025.
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A video showcasing the NC State campus for incoming students. Partnering with @applyncstate, we created an NC State version of "Where's Waldo?"
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Hearing students' stories, learning what they appreciate, and the people they are thankful for during Graduate Student Appreciation Week.
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Day of Giving 2025 Headquarters: Watch how Mr. and Mrs. Wuf get caught donating.
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Halloween video: Beware of the wolf on campus. A NC State version of Little Red Riding Hood.
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Sharing kind messages to NC State students during final exams.
GRAD VIDEO:
DEAR FUTURE ME
#1 Video Produced by my team (over five million views)
— Across all NC State channels (click to view)
Presented the creator program in the Exploratory Studies course, emphasizing our collaboration with marketers and social media strategists in higher education.
TikTok •
TikTok •
The Fun Side of Communication:
My teams collaborates to create TikTok videos that showcase the lighter side of student life, using trending audio and creative content to entertain, inform, and engage the university community while keeping students updated on campus happenings.
TikTok Creations
